Liv Bentley’s CBD company is just a bonus on top of family’s successful career Thu 21 December 2023 06:06 Celine Byford
Aria Murphy
Published Apr 06, 2026
Olivia ‘Liv’ Bentley’s CBD company was namedropped on Made in Chelsea: Sydney. Liv shared insights into her successful career in business during her date with Lachlan McLean, an E4 newbie. She launched the CBD brand in 2021 with celebrity make-up artist, Bella Campbell.
Empowerment is the main aim of Olivia Bentley‘s company, which is called JOMO London. It means the Joy of Missing Out, and is a nod to the importance of taking a break to enjoy personal self care. From massage oil to intimate serum, the Made in Chelsea star’s brand aims to reduce anxiety.
Liv Bentley’s CBD company
Liv Bentley’s company, as mentioned on the E4 show, was launched in 2021. She co-founded JOMO London with Bella, as “neither of us could find a luxurious CBD natural oil to calm and enhance intimacy.”
The CBD-infused products feature all natural ingredients to help alleviate anxiety, reduce pain and improve mental wellbeing, and has even won an award from The Independent!
Olivia’s company has grown to success, having also won the Top Sante Beauty Award for best body oil. Promising a discreet delivery for customers, their first product was their CBD oil.
Olivia launched brand after hair loss
Liv and her co-founder Bella “want to encourage people to break the taboo by talking openly and helping others to enhance their feelings.” Throughout her teenage years, she suffered with hair loss.
Embarrassed to seek help, Liv began to open up about it in public and realised how common a problem it was. Being honest opened a door to others who suffer with it to not be ashamed and self conscious.
The MIC star wants to use the JOMO London platform following her experience feeling insecure about hair loss, and encourage and wants everyone to never feel like they are going through something alone.
During the third episode of Made in Chelsea Sydney, she told newbie Lachlan McLean she owns a CBD company after he revealed he is a retired soccer player at 27 years old.
liv still being on made in chelsea is crazy to me
— leah (@tomlilahs) September 19, 2023
Liv’s family are super successful
The CBD company’s product costs £48 and uses the highest strength of amino acid, L’Argenine, available in the UK. Before appearing on Made in Chelsea and starting the brand, she was a nude photographer.
You can only purchase JOMO London from the official website, which also sells a CBD calm roller for £22. Olivia’s success isn’t just down to the brand as she’s been an OG cast member on MIC for years.
Liv’s dad, Kevin, is managing director at Bentley Group, a plumbing and electrical firm. Liv said she’s great-great-great granddaughter of Bentley Motors founder, but the company denied it, as per The Tab.
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WATCH MADE IN CHELSEA: SYDNEY ON E4 EVERY WEEK DAY AT 9 PM
