Procter & Gamble | Business and Partnerships
Aria Murphy
Published Apr 20, 2026
Seaweed, slime and socks
The Science behind the Suds.
We discovered an enzyme that is used by bacteria to unstick themselves from seaweed. We worked with the P&G team to harness the power of nature. Together we demonstrated its potential for laundry detergents. It supports cleaning efficiently and effectively at low temperatures. The enzyme is now in use across the Ariel product range.
